When you say "ROI" or "return on investment," do you mean getting something positive for your money, right? Like the entries on this list of social media ROI examples?
No. A statement like "32,000 video views, 25% regular return visits to the site, and average of almost seven minutes spent on the site per visit." describes some good outcomes from a social media project -- but it has nothing to do with ROI.
Olivier Blanchards' Brand Builder blog completely dissects the list I linked to above in an excellent post that really tries to drive home the difference between success stories and ROI examples.
Fortunately for lead buyers, calculating the ROI on a lead gen program is massively more simple than trying to measure the return on a social media campaign. And we've made it even easier with our free ROI calculator.
Just download the spreadsheet and plug in your numbers -- whether you use BuyerZone or any other lead gen supplier -- you'll see exactly what the money you're laying out is getting you back. Track ROI monthly, do a before and after comparison if you change the type of leads you're buying or how you're handling them, or look at two different ROI sources side-by-side to see which one is really paying off: however you choose to use it, ROI is powerful tool for any marketer.
Just don't call a success story an ROI metric.
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